The Parisi Story

The three generation Parisi story is the kind of tale that reminds us what makes Australia great. From tradition to family business to a city-wide brand whose presence in Sydney is still expanding, Chris Parisi and his family are still part of the daily operations of what is a multi-faceted icon of food.

Founders, Tony and Bob Parisi, first established the brand after migrating from their island home of Lipari, Italy. Bringing values from the Aeolian islands of the Mediterranean, the Parisi brothers translated their passion for food into a traditional fruit and vegetable store in Strathfield in 1954. They found the trade was easily accessible for migrants and encountered a community among other Italians in the markets. Parisi found success quickly and built its reputable name around the culture of fine food, something that is synonymous with its Italian origins.

In 1981, Tony’s three sons, Dominic, Chris and John, looked to grow the Parisi brand. The second generation of Parisi brothers purchased the Rose Bay site for its prime location in the Eastern Suburbs of Sydney. They transformed the 600 square metre space into a purpose-built fruit and veg store, and planted their roots in the lush suburb, becoming known to the locals who gravitated to the quality produce and exquisite selection. More than just fresh fruit and vegetables, Parisi’s standard of product matched the culture of luxury that Rose Bay is known for and became one of the leading fruit and veg stores in Australia.

The Parisi store remained in Rose Bay for 29 years, until it was sold and the three Parisi brothers retired. This is not, however, where the story ended.

Chris Parisi took some time to travel through Europe and in particular back to his homeland, Italy. It was sometime during these six months that Chris, who calls Italians the leaders in hospitality, found inspiration.

After culinary adventures through Italy, it is no wonder that Chris came out of retirement shortly after. Instigated by Chris’ son, Julian, who at the time was working with Investment Bank; Goldman Sachs. He approached his father and asked him quite bluntly if he was sick of doing nothing. With a twinkle in his eye, Chris asked, “Why is that, Julian?”